Korea’s Skin Care Habits Trending in the States



Whether for health or vanity reasons, Americans are constantly searching for new ways to improve their skin condition. In fact, according to a report published by MarketResearch.com, the skin care market in the United States is expected to rake in close to $10.8 million by 2018.

So what’s the latest skin care trend sweeping the country? “K-beauty,” which refers to products and habits centering on an intensive 10-12 step skin care regimen staunchly followed by Korean women and men alike.

And while the sheer number of steps seems overwhelming to some, it’s actually way more manageable. Board certified esthetician Charlotte Cho explained in a recent article by SELF, “It’s a misconception that you’re suppose to be doing all 10 steps every single day. It’s more about the different variety of products that can be used, depending on your skin concerns and skin type.”

According to co-author of “Korean Beauty Secret” Kerry Thompson, the mega-popular skin care routine in Korean culture involves the following steps:

  • Double Cleansing: combines the daily use of makeup removal followed by a gentle cleanser
  • Exfoliating: only used intermittently as needed to remove dead skin cells and unclog pores
  • Refresher/Toner: balances PH levels and hydrate to promote softer looking skin
  • Essence: combines the benefits of serums and toners into one substance. Essences support hydration, anti-aging, lightening of dark spots, and skin cell repair
  • Serum/Ampoule: considered extremely important for combating fine lines, acne, and hyperpigmentation
  • Sheet Mask: a revitalizing and hydrating mask used twice weekly
  • Eye Cream: dissipates the appearance of wrinkles and dark circles forming around the eye
  • Moisturizer: the ultimate skin hydrator, used once in the morning and once before bed
  • Sleeping Mask: a brightening, hydrating, anti-aging mask used once or twice weekly
  • Sun Protection: using a SPF cream each morning helps prevents the harmful effects of sun damage
  • Lip Care: use a toothbrush to exfoliate on a weekly basis while apply a lip balm containing SPF daily
  • BB Cream and CC Cream: typically the last skin care step, these creams combine antioxidants, moisturizer, and makeup into one product for a picture-perfect look